Who we are

Now it's the body's turn.

The Daily Drama Club is a body-care brand for everything below the neck — made in India, made for every body.

We make body care that fits a real morning: a few multi-tasking products, a routine that takes five minutes, and packaging you won't hide in the cupboard. No shame, no lectures, no twelve-step promises.

  • Body-first
  • Bold
  • Unisex
  • Editorial

The body apology

Your body has been apologised to for years.

Face care got the science, the shelf space and the attention. Everything below the neck got whatever was left in the bathroom — a soap that dries you out, a lotion you forget, and a quiet promise to do better tomorrow.

Dry patches, tan, body odour, bumps: it's the drama nobody posts about. We think it deserves better than an apology. It deserves a routine you'll actually keep.

Be kind to your skin. It handles enough.

What we mean by the body apology

How it started

The morning that started it

We didn't set out to build a body-care brand. We set out to survive our own mornings — one long chain reaction where every five-minute delay pushes everything behind it.

  1. 7:30 AMThe alarm goes off. We snooze it. Repeatedly.
  2. 8:00 AMThe doorbell does what the alarm couldn't — our house help arrives and the day officially starts. If she's late, the whole morning starts late.
  3. First callBefore anything else: what's for breakfast, and what goes in Aarav's tiffin? The same negotiation, every single morning.
  4. 8:30 AMAarav's already up and brushed. Now he's waking Siddhi properly. Fifteen minutes to freshen up.
  5. 8:45 AMBath. Ten to fifteen minutes, and no skipping it.
  6. 9:00 AMThe real queue: body lotion, face, beard, hair, clothes. Another fifteen minutes. Jaipur's hard water plus dry skin means body care isn't the step you drop when you're late.
  7. 9:15 AMHair won't sit. The outfit gets changed. Breakfast is still five minutes away, so some days it travels to the office.
  8. 9:30 AMOffice starts. We are not at the office.
  9. 9:45 AMThe hard cut-off — past this, it's a salary deduction. Eight mornings out of ten, we're cutting it this close.
  10. Last 60 secPhone. Wallet. Office bag. And, most days, where are the car keys?

One five-minute delay pushes the whole morning. So we built body care that takes five minutes and still does its job: cleanse, hydrate, treat, done.

What we believe

Five things we won't shut up about

  • Body care isn't just functional. It's cultural.

  • Unapologetically body-first, always.

  • Body care should be a routine, not an afterthought.

  • We're here for the skin below the neck. No shame, just skincare.

  • We want to be the daily drama of your life.

Convenience first, always

Give your body five minutes

5′ Five minutes of care. The other 1,435 are yours for the drama.

Every product does more than one job, so the routine stays short: cleanse, hydrate and treat without three extra steps. Start with the In-Shower Oil, or pair the Body Wash with the Ghee Body Lotion.

The vocabulary

Old rituals, modern bathrooms

Our products are named after body rituals India has practised for centuries. Same intent, fewer steps, no ceremony required.

  • Abhyanga

    Applying oil over the body and massaging it, usually before a bath.

    Today Pre-shower body oil, or a cleansing shower oil

    • Moisturise
    • Nourish

  • Snana

    Bathing and cleansing the body.

    Today Shower, body wash, bathing cleanser

    • Cleanse

  • Anulepana

    Applying fragrant or herbal preparations to the body.

    Today Body cream, fragranced body lotion, body balm

    • Moisturise
    • Treat

  • Ubtan / Lepa

    A herbal paste applied to the skin and later washed off.

    Today Body mask, body pack, exfoliating treatment

    • Treat
    • Exfoliate

    In the works

  • Pada Abhyanga

    Oiling and massaging the feet.

    Today Foot cream, foot oil, overnight foot treatment

    • Nourish
    • Treat

    In the works

The founders

The drama started here

Two founders, one complaint: body care that never fitted a real routine. So we built our own.

  • Aarav Jain

    Director — Sales & Marketing

  • Siddhi Jain

    Director — Strategy & Operations

What's next

It's a club, not a catalogue

The routine is the start. Here's what we're building around it.

  • Gifting

    Kits worth keeping

    Curated sets for birthdays, weddings, festivals and teams — built around a person, not a price band.

  • Limited editions

    Drops, not repeats

    Numbered, story-led editions made in small runs. When a drop is gone, it's gone.

  • Community

    Meet-ups, not mailers

    Member get-togethers we're planning: real bodies, real stories, and the conversations nobody has out loud.

  • Rewards

    Points for showing up

    A loyalty programme in the works, so buying, playing and showing up all count for something.

SHOP THE ROUTINE
  • Free delivery across India
  • No minimum order
  • 300 ml ₹499
  • 100 ml ₹249